iPhone iPhone iPhone iPhone iPhone iPhone iPhone iPhone
Look, I love Apple products. Geoff and I have a Mac desktop and three laptops and five or six iPods, including the Touch. We give iPods as gifts. So don't write a comment saying I'm an Apple basher. None of this "That stupid Sarah Lacy has probably never even USED an Apple product!" Because odds are I've added to their explosive revenues just as much as you have.
But seriously-- does the launch of a phone warrant this much hysteria? I can't think of another company where a product launch is mainstream news time-after-time. Meanwhile, across the street early results were being unveiled about a diabetes drug that could lessen treatments from two shots a day to once a week. You can't tell me that's not more impactful! I'm quite sure at least 19 million people afflicted with Type 2 diabetes would agree. And given the war now brewing for this lucrative part of the health care market, it's probably a better story for investors than the "Yeah Apple is awesome, but don't buy the stock because it can't go up anymore" line that dominated financial news today.
But because I work for the man and aim to please the masses, I did my part of iPhone coverage today. What impressed me was the ramifications of the software, not so much the new handset. But I'm more a software/UI geek than a gadget geek. Here's the piece I did. Yes, I kinda look like a banker.
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