Once You're Lucky, Twice You're Good Archive
Wow. Tuesday just keeps on giving. First, a great review. Second, we are FINALLY installing heat in our drafty old Victorian in the Mission after three years of huddling around space heaters. (Might be the most exciting development.) Third, is an update on that thing I mentioned months ago that I still can talk about, because it's not finalized and I don't want to jinx it.
And fourth--I just got an email from my agents bearing an offer to translate "Once You're Lucky, Twice You're Good" and release the book in China! Given the Internet explosion happening in China now, I can't imagine a better market for the book. More details when we finalize it all.
And for the Brazilians in the house, Marco Gomes has translated an excerpt of "Brilliant Crazy Cocky" into Portuguese here. I'm glad he did since his family doesn't speak English and couldn't read what I wrote about him! Hopefully the whole book will be in Portuguese soon.
As loyal readers know I’ve been spending quite a bit of the last few months quietly working on some pretty radical and exciting career changes. I’ve already blogged about my role shifting at Yahoo's TechTicker, and the fact that I’m cutting out almost all conferences this year. I'm finally able to talk about the last two pieces of news today, and you’ll see why it was crucial for me to make a little more time in my schedule.
The first one is something I’ve been working towards since December 2007: I’ve finally closed my next book deal. Before I tell you about it, let me step back and say that the experience of writing “Once You’re Lucky, Twice You’re Good” was probably the most exhilarating and challenging thing I’ve ever done in my life. I knew I wanted to do another book, but I was worried that anything would pale in comparison.
Business reporters are rarely in the middle of something that’s also a mass cultural movement, the way Web 2.0 was. And it’s even rarer to be the reporter in the middle of that trend early-on, with near-unfettered access. The book was also the culmination of ten years of covering startups and the Web, with so many of the themes of the book coming out of articles I’d written week-after-week and conversations at endless breakfasts, lunches and dinners with investors, coders and nearly everyone who makes up the Valley ecosystem. I worked hard, but I was also in the right place at the right time, and I didn’t think it was possible that I’d find another book that I could be that passionate about again.
Then, a month after finally turning it into my publishers in 2007, I was sitting on a beach in Mexico and my next idea hit me. (My husband may never take me on vacation again.)
The new book is about global entrepreneurship. What I don’t mean by that is globalization or social entrepreneurship. It’s the story of real, ambitious, risk-taking entrepreneurs in emerging markets around the world who are taking advantage of the turmoil all around them to build huge businesses, the Western venture capital money that’s trying to invest in them, and the cultural chasm the two are, so far, having a hard time crossing. To tell this story right, I’m going to spend between 30-40 weeks on the ground in Israel, China, India, Africa and Mexico/South America over the next year and a half. If you follow me on Twitter, you know I've actually already started. It works out to roughly 2-3 weeks at a time overseas, followed by 2-3 weeks here, and a few months with no travel here and there for sanity. My publisher is John Wiley & Sons and, yes, I was border-line insane to try to sell a book in this market. Huge thanks to them for believing in the project so much, and my agent, Daniel Greenberg, for pulling off the impossible once again.
I’ll still keep a foot firmly planted in Silicon Valley—after all, it’s an integral part of this story, too. And I’ll still write my Valley Girl column for BusinessWeek and do three-to-four interviews per month plus my daily Valley Buzz post for TechTicker. I’ll also still appear on NBC’s Press:Here during the weeks that I’m in town.
So, to sum up, we've got a column, I'm hosting one show, commuting an hour to be a regular guest on another and traveling around the world to write a book…is that enough to keep me busy? Hardly. That’s why I’m also announcing that I’ll have an ongoing gig with TechCrunch. Actually, Michael Arrington already did. Given my other responsibilities, I won't be there everyday, but I’ll be writing two-to-five posts per week, likely a lot on the weekends, a lot on airplanes and a lot from the road. You're better off sending announcements about your latest product launch wherever it is you send them now, because I’ll be focusing on analysis of the business of Silicon Valley, emerging markets and the collision between them.
While I've been working on pulling the book together for more than a year, no one is more surprised than I am at the TechCrunch announcement. You should have seen the Cheshire cat "I won" grin on Michael Arrington's face when we finished negotiating it all. He and I have had an ongoing Abbot-and-Costello routine about how I'd never write there because I was too busy and liked writing on this site too much.
But when I filled in for him in February, my thoughts changed. Trolls aside, I was blown away by the level of engagement and love for that blog among entrepreneurs around the world. It's not just a blog about Silicon Valley and Web 2.0. Subscribing to newspapers or business magazines doesn't really mean you read them. (Ask the tall plastic-wrapped stack in my hallway.) But TechCrunch readers read every single thing on that site, chew it up, digest it, spit it out and talk to their friends about it. It seemed the perfect place to write about what I was seeing on the road as the book unfolds, because I'm well aware I can't write this book alone. It needs a community. After all, a world of entrepreneurs is a pretty big topic.
I'm not killing SarahLacy.com. I'll be cross-posting my TechCrunch stuff here, linking to BusinessWeek and Yahoo stuff, and writing more personal posts about my experiences on the road as I travel. And yes, we'll have FlipCam footage.
I said in an interview late last year that my next book would be "stupidly ambitious" and I think I've delivered on that promise. I hope you enjoy the journey as much as I know I will.
I have some love/hate issues with Michael Lewis as a writer. He's clearly insanely talented at finding and telling a great story. On a structural level, I heavily borrowed from Moneyball to organize Once You're Lucky, Twice You're Good. If you look closely-- and I don't know why anyone ever would-- Max Levchin = Billy Beane as the spine of the book. The different various entrepreneurs rotate into the narrative the way, individual A's players rotate in to Moneyball. The philosophy of Web 2.0 provides the narrative glue, the way the philosophy of A's baseball provides the narrative glue of Moneyball. It's really borderline shameless.
But one thing I do not borrow from Lewis is his love of putting himself in his books. Ever since Liar's Poker I've found it incredibly self-congratulatory. I know people think I love to promote myself, but note there are about four occurrences of first person in my entire book and each is a passing reference making a bigger point about one of the subjects. Bottom line: If you come to a blog called SarahLacy.com, expect to read about me. If you pick up a book about entrepreneurs, expect to read about them.
So it's not surprising I had mixed feelings about Lewis' recent interview in The Atlantic. (Which, BTW, I'm subscribing to, because I keep getting linked to awesome Atlantic pieces.) The delightfully sassy reporter asked Lewis about the magazine industry, a timely topic, give that ad pages were horrific in the fourth quarter. Lewis smugly responded that he was faring just fine. Exact words below, the reporter in bold:
"And so I wonder what you think about that industry changing
over the next couple of years. Especially since you're a guy who does
long-form journalism and books, and those are arguably things that translate less well to the internet.
Well my personal experience has been very nice. The market for me has only gotten better!
[Laughs] That's not terribly helpful.
Well it makes it a little hard for me to prophesize doom. And I hate spinning theories to which I'm an exception. So my sense is, there'll always be a hunger for long-form journalism, and that it's just a question of how it's packaged. And that people will always figure out how to make it sort of viable. It's never going to be a hugely profitable business: it's more like the movie business or the car business in that there are all sorts of good non-economic reasons to be involved in it. The economic returns will always probably be driven down by too many people wanting to be in it.
But I don't feel gloomy about the magazine business at all.
Well that's nice! I feel pretty gloomy.
It's always inherently in a state of turmoil of one form or another. But let me put it this way: when I write a long magazine piece that gets attention I feel like it's more widely read now than it was ten years ago, by a long way. In fact, it feels excessively well read. Twenty years ago I might get a couple of notes in the mail and I'd hear about it maybe at a dinner party. And that would be the end of it, and it would go away very quickly. Ten years ago it would get passed around by email, and it would seem to have a life to me that would go on a little longer. Now the blogosphere picks it up and it becomes almost like a book: it lives for months. I'm getting responses to it for months. And I don't think the journalism has gotten any better. It's just the environment you publish it in is more able to rapidly get it to the people who are or might be interested in it. They're more likely to see it. So the demand side of things is not a problem. People really want to read this stuff. The question is how you monetize that."
Oh, it's just how to monetize it? Phew, I thought the industry had a real problem. Here's the thing: Lewis isn't wrong about his career; he's wrong to think it in any way reflects what media is facing in the aggregate. Yes, he is doing well and his pieces are more widely read, but that's because Lewis is one of the top writers in his field, and his fame just happens to parallel the increasing media calamity of the past few decades. Business being good for him is a reality, but it has zero to do with the state of media.
So it comes across as incredibly smug to shrug off the widespread problems that almost all journalists who don't happen to be Michael Lewis are facing. Yes, even incredibly talented and successful ones.
That said, there's an important lesson in what he says: Even in the bleakest economic times, people at the top of their game still do well. While good times lift all boats, the inverse isn't true. It's a reminder to me to stop looking around at the broader economic collapse and panic. Rather, focus on content, content, content and pretend I'm living in my own Michael-Lewis-like bubble, until my income tells me otherwise. It's that fine line between letting panic hobble you and uttering famous last words you'll come to regret.
The end of the year is naturally a time for reflection, and it's even more so for me, what with my birthday wedged in between Christmas and New Years. Two years ago at this time, I'd just quit BusinessWeek-- a job I'd slaved for some eight years to get-- to write my first book. A lot of people thought I was crazy on both counts: It's not like we're swimming in media jobs these days and back in 2006 a lot of people didn't even think the companies in my book would still be in business by 2008. 2007 was a year I had to deliver and prove them all wrong. At least professionally, it was the most exhilarating year of my life. 2008 on the other hand was, well....it was amazing, exhausting, transformative, exciting, terrifying, emotional and well....how the hell was it just one year?
All reporters have to do these dorky year end surveys, quizzes and lists this time of year. I know-- because my SXSW interview has been on seemingly ALL of them. But believe it or not other stuff happened to me too! As I look back on 2008 and get ready for 2009, here's my list of the biggest moments of what I can only call one of the most unimaginable years of my life.
10. Buying a house. I know that sounds materialistic, but my husband is an artist and I'm a writer. We never thought we'd be able to buy a house in San Francisco. The second we saw the house we knew. I sent a note to my realtor that said "We are in love" in the subject line with the address in the body. She replied, "Well, do you want propose or just flirt with it a while?" We wrote up an offer later that day. There were a million points where the deal should have fallen apart-- not the least of which was an exploding credit market.
9. Taking my family and my in laws to Mexico for Thanksgiving. Again, this was one of those things we'd never assume we could do-- for one thing I have a big family! We'll probably never be able to afford it again, but it was worth every penny. I'm incredibly lucky that my family and my in-laws get along so well. It was an idyllic week with perfect weather, water and food.
8. My first grownup keynote. I've been on stage a zillion times but never doing a paid, Power Pointy keynote. I don't know why, but it was terrifying!!! I've sat through so many bad keynotes and I didn't want to be that guy. Also, I kinda felt like a fraud. Why am I up here? I'm just a reporter. I freaked out for months and was so happy when it was done! Huge props to Olivia for helping me through it and to Al Campa for hiring me to do it!
7. April. Before 2008, I'd barely been outside the country. Growing up in a family of seven with parents who are teachers means no cushy summers abroad, unfortunately. But that's only made me appreciate the opportunity to travel more. I spent most of April in London, Cannes and Israel-- three places I'd never
been before. London was just pure fun, thanks in no small part to Mr. Robert Loch who I met for the first time on that trip. In Cannes, I was speaking at a conference and had a near-panic attack when the car picked me up at the airport and drove me to a comped 400-euro-a-night hotel. "Who do these people think I am?" Israel was even more amazing, particularly touring Old Jerusalem. (Even with near-pneumonia.)
6. Launching this blog. Yeah, it's even weird to me: I've been blogging since 2005, but never on my own site. Granted, the blog is a weird mis-mash of a personal diary (ahem, including this navel-gracing post!), a legitimate news blog, and a lifecast. You never quite know what you're going to get here. But it's mine and I love it and I don't care if it ever produces a dime of revenue. Huge props to my illustrator Sophie Askew and web designer Stephanie Chu for building such a beautiful site.
5. SXSW-- really. I've already talked about it in nearly 100 interviews, on stage, on this blog and everywhere else, so I won't belabor it. First off, it was huge in the name recognition department, driving tons of people-- even people who hate me-- to my site, to buy my book, and to every event I hosted. Second, there's something great about low expectations. You have no idea how many times I've heard someone say in a stunned voice, "You know. You're actually not horrible in person!" Third, I've never been one of those people who wished for mind reading abilities. I really just don't want to know. But there is something powerful in knowing every horrible, sexist, offensive, mean thought a mob of people are having about you. There's no mystery and whether you agree or not, you can always learn from it, and become a better person as a result. Fourth, you learn a lot about who your real friends are when it's fashionable to trash you. And last, before SXSW I was getting a lot of accolades. The best way not to believe your own hype is to get publicly brutalized.
4. User Generated Book Tour. In the up-and-down year that was 2008, my book had a great launch and then sales started to slip. I decided on a whim to do a book tour, and it was probably the best business decision I made all year. I've already written a ton about why, but in short I got to meet thousands of entrepreneurs and spend the bulk of my fall outside the Valley's echo chamber after nearly a decade inside of it. Oh, and I sold a bunch of books too.
3. TechTicker launch. It was terrifying and exhilarating all at once. We'd worked so hard for so many
months, and it was so great to finally show people how we were reinventing financial video news. I developed a whole new appreciation for the way you can tell a story visually that you never can in words. Also, I gained valuable lessons in hair and makeup. I'm not kidding-- some mornings at 6 a.m. I walk into Yahoo looking homeless, yet somehow manage to look sunny on camera. I'll always remember the first day I shot at the Nasdaq with Henry Blodget. I'd never met him before and was completely charmed within minutes. They also had a big, fancy New York hair and makeup girl who put such heavy eyelashes on me I could barely open my eyes. And after years of watching financial news shows, actually filming at the Nasdaq was surreal. I kept thinking, "I'm just a print reporter! What am I doing here?"
2. Geoff's art auction moment. For all the time I spent putting myself out there in 2008, I never actually had to watch people publicly bid on my work. But my husband did. He killed at SF Camera Work's annual art auction-- one of the only pieces that went for more than the list price. I was so proud of him.
1. Debut of the book. (Duh!) Walking into the opening night party to see so many friends, do all my first signings, and eat "Once You're Lucky" or "Twice You're Good" cupcakes-- that was all just magic and a moment I never thought I'd be lucky (har, har) enough to have. It will always be one of the best moments of my life, probably second only to my wedding.
Thanks to everyone who stood by me, challenged me and defended me in what was an unbelievable year. I'd say, "Here's to a calm 2009," but who am I kidding?
[Photos: Me blogging before my birthday dinner by Geoffrey Ellis; me on the beach in Israel by JD Lasica; screen grab from TT and me walking into my book party by Jim Merithew for Wired.com]
Robert Scoble has a heartfelt post today that sums up his frustration with noise becoming more important than substance. Well, welcome to journalism in the Internet age. Actually, welcome to journalism period. It's just more pronounced in an age when we can measure how stories do and tend to place value on them solely for that reason. And it's in no way limited to Tech. If it were, CNN wouldn't be reporting on Paris Hilton.
This was a huge personal frustration when I was at BusinessWeek covering startups before they were hot again and important, but unsexy, technology trends like open source software. I would spend months breaking a story with huge impact, only to be dwarfed by traffic for a story that just rehashed the latest Apple rumor. To BusinessWeek's great credit, they still run those unsexy stories prominently, because the BusinessWeek brand of delivering all the news business people need is just as important as sheer page views. (Ahem, they also renewed my columnist contract for another year. Thanks, John Byrne!)
But is this the same in the blog world? Where the whole business is predicated on page views?
SO. After a whirlwind 2008 where I met entrepreneurs in about 25 cities or more, I am finally back in San Francisco for a while.
I feel very torn. It's been an amazing year, and I've met so many amazing people. My entire concept of entrepreneurship has been forever changed, and I am, of course, so grateful for the outpouring of support for the book. It's been one of the toughest book-buying markets in publishers' memories and it was no small feat to keep copies moving!
On the plus side of being home, I've barely gotten to live in the house that's continually draining my bank account lately, and it's always nice to see my husband. I also feel like meeting so many entrepreneurs around the world has come at the cost of not staying in better touch with entrepreneurs in the Valley. So it'll be nice to stay put for a bit and reconnect. And what better time than a month with a zillion Holiday parties? Headed to the Zynga party tonight, and of course, there's the sarahlacy.com happy hour at the Beauty Bar in one week! RSVP, y'all!
Here are Olivia and I after the spectacular Get Satisfaction party last Friday, inhaling some Arinell's pizza. (Just a few blocks from my house-- another win to being home!) [photo credit: Geoffrey Ellis]
Of course, another *huge* plus in being home is that I can focus more on my actual job: reporting. I forgot to mention it, but I re-upped my columnist contract with BusinessWeek in November. I was incredibly flattered to even get it renewed given the macro state of the economy and how hard hit media has been already. (And how flaky I've been on deadlines. Doh.)
I wrote two columns that detailed *why* things are going to be far worse for Venture Capitalists in this downturn, even as the Valley will have an easier time than in 2001-ish. You can read them here and here. Then, this week, I wrote about everything that's wrong with eCommerce and why I think we're about to see an explosion of innovation. (And why I can't wait!) I've got a lot of great ideas for the next few months, but as always hit me up if there's a topic you want me to tackle!
I've also been pretty busy at TechTicker. A few recent videos I liked on the jump!
A whole slew of other changes are in store for my various jobs and include a few new projects that I can't wait to tell you guys about. But more details on all that later... Bottom line is I'm mostly out of promotion mode (FINALLY!) and solidly back in reporter mode so more great content coming your way this month and in 2009.
And now, to some videos...
It may not sound like a relaxing way to end a vacation to you, but believe me, the closer I come to working through a back-log of Flipcam footage from the last month, the weight is just lifting off my shoulders. Now if I could only finish that BusinessWeek column and other secret project....ah well, that's what a long plane ride is for, right?
Among Flipcam gems I've found today are these two clips from London, featuring two of my favorite people Robert Loch and Paul Carr. In both, the guys have to hide how nice they're actually being to me, by kinda acting like jerks. But I see through it. They love me.
Here's some clips from my London book launch event, which in Robert Loch's infinite politically correct wisdom was held at the second oldest strip club in London. It sounds shadier than it was. It was actually an amazing venue and the proper business-y crowd and Fidelity Ventures sponsorship poshed it up more than my Minnie Mouse hairbow ever could have. If you've heard me speak, you've probably heard half of this before. If not, enjoy! Thanks again to Loch, Washy and Carr for an amazing event. Let's do, say, Germany next?
So apparently there was some big Orange Festival-Carnival-Dance-To Do or something in Houston that anyone who is anyone goes to….the same night as my signing. Brilliant timing right?
Actually, yes. I’m always secretly happy for a small intimate crowd because you can actually have deep conversations with people. I had quite a few last night. One guy marched up, barked a few questions at me including “WHAT VCS DO YOU KNOW?” to which I blankly stared and finally asked how long he had. I mean, it’s pretty much been my job for ten years to know as many as possible. It’s a bit like asking an Eskimo to describe all the snowflakes he’s ever seen. Said guy also informed me if you had an innovative new drill bit you could start a company in Houston. Otherwise, you leave. Period. Not a single good software developer to be found in the city limits. He was there for “free babysitting” and then getting the hell out. And then he marched off. As someone who loves efficiency and bold statements, he was a man after my own heart.
Olivia and I also got personality tests that showed—among other things—we have no secrets and my husband is like candy to me: The sweetest part of my life, but it can also give me a toothache at times. Also, Olivia sees problems in life like a little chipmunk she can solve by patting them on the head. (Delusional!) I see them as a big grizzly bear on hind legs charging at me. What do I do? MACE THE BITCH! (Bad ass!) We lifecasted the “readings”….posts to come later.
But I have to say the single best conversation I had was with David Wallace, with whom I shared the event. David wrote “One Nation Under Blog” and is the former mayor of Sugar Land, Texas. He’s a Texas republican who was introduced to me by my new BFF Erica O'Grady as the man who will one day be President. Another republican Texan as President? You can understand my hesitancy to shake his hand.
But it was perfect at this moment in American history and my own life to do an event where politics and Web 2.0 were colliding. David’s book is about how Web 2.0 is determining the future of politics; my book chronicles the rise of those very technologies. He’s a politician who can’t stop thinking about the Web and its impact. I’m a tech reporter who can’t stop thinking about this upcoming election and its impact. We probably could have talked for about 45 hours, each wanting to somehow can-opener the other’s brain and just cherry-pick the contents.
From the conversations we did have, I have to say W has given Texas republicans an unnecessary bad name. David isn’t a fear-based, reactionary politician. Although terrified by the ugly side of the net-- think pedophiles lurking on MySpace and anonymous bloggers calling him a drug dealer-- as mayor David worked to understand the net and educate parents and schools how kids should be careful using it—not lobby banning it or somehow trying to regulate it. He’s also an avid Twitter user—writing his Twitters himself, not outsourcing it to a staffer. (Wait: does that mean he’s a terrorist?)
During our public chat—which is Qik’ed below—I prefaced a lot of obnoxious statements with “I’m just a crazy San Francisco liberal…” as my way of apologizing in advance for the jerky partisan statement-masquerading-as-a-question I was about to ask. (The recording stops before I go too far, sadly.) One of the things I just had to know was his opinion of McCain picking Sarah Palin as a running mate. He said he was horrified and said we could talk about it more later. We did. And I was impressed with how many issues a crazy San Francisco liberal and a Texas Republican politician could actually agree on. Perhaps the most important thing we agreed on: We both voted for Obama. Boo-ya. I left with a huge appreciation and hope that a non-Karl Rove republican party actually exists in America in larger numbers than it seems and that maybe Sarah Palin isn’t the future of the party—maybe people like David are.
I also got a copy of his book, which I’ll read and review once, um, Erica ships it because apparently I waltzed right out of Caroline Collective leaving it on the table.
OK, here's the thing. I have about five or six things per day I want to blog about. I have never, ever sat down and thought, "I really want to blog, but what about?" I keep a running list of posts I want to write everyday. So why don't I write six posts a day? Little things called time, husband, sleep, Yahoo and BusinessWeek.
Lately, I've even gotten a few emails from readers asking me to blog about certain topics. That hurts about as much as when I came back from the September leg of my book tour and my poor cat, Mr. Vinnie (pictured here), greeted me with a bald spot on his back. (He'd started to rip out his fur from loneliness. It's grown back since, with much petting and about a bag of Greenies.)
I hate to tell you, but October isn't going to be much better. Last week, I felt like anything I had to say just paled in comparison to the urgency of the election and the crisis of the stock market. It all felt so trivial. This week--and going forward--I have a better excuse. I am writing again. For reals. None of this quippy blog post, video script writing. Chapter writing, bitches!
Once You're Lucy, Twice You're Good is not only debuting in the UK in November under the far more commercial-- and yet equally long-- title, The Stories of Facebook, YouTube and MySpace: The People, the Hype and the Deals Behind the Giants of Web 2.0. (Londoners: Come party with me and buy a signed copy!) But the paperback of the good old U.S. version hits in March 2009. That means a new chapter. A new chapter due, ahem, October 31.
Now, normally I am very deadline-oriented. I'm one of those few dorky authors who actually turned her book in early. But that was when all I was doing was the book. This time, I'm having to squeeze in intensive reporting and writing around an already crammed schedule. Yesterday, that meant a work day that spanned 5 a.m. until 8:30 p.m. and another 5 a.m. wake up today. Since I can't actually mint more hours in the day, this means I won't be able to blog as much as I'd like for the next few weeks.
But here's the good news: I really, really love book writing. I've always described the year I wrote OYLYG as the best year of my life, but really forgot the rush that came along with it until yesterday. Spending hours in deep, substantive conversation with entrepreneurs, seeing the chronology and scenes arrange themselves in my head as they spoke, witnessing the common threads and themes leap out in front of me, and of course, the sleepless night of sentences and paragraphs and structure working itself out in my half-awake dreams like some sort of alternate personality that won't shut up. As I told my husband, I've enjoyed sleeping over the past year, but the intensity? Well, I didn't realize how much I missed that until yesterday.
So even though I'm not quite sure how I'm going to find time to get this chapter done, (on the plane to Kona or on the beach at the Lobby might be necessary options!) I'm thrilled to be writing it and I think conceptually it completes the book in a very profound way. This is what I'm good at. Everything else, I'm just pretending.
(BTW: Yes, book two is in the works. More news when I have it. Meantime, wish me luck...)
An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top 1% of people who do more to change their worlds through greed and ambition than politicians, NGOs and nonprofits ever can. This new breed of self-starter is taking local turmoil and turning it into opportunities, making millions, creating thousands of jobs and changing the face of modern entrepreneurship at the same time. To tell this story, Lacy spent forty weeks traveling through Asia, South America and Africa hunting down the most impressive up-and-comers the developed world has never heard of....yet.
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