Omaha Archive
Now That's What I Call Midwestern Hospitality
I'm only doing three unpaid speaking gigs this year as the baby needs a new pair of....everything. They're all special cases.
One is in Berlin next week, and I committed before I knew I was pregnant and my travel schedule would be this mental. But I've been dying to go to Berlin, so I kept the date. Paul Carr is meeting me after the UK launch of his book and there are several interesting startups I'm going to meet with.
Another one is in my hometown of Memphis, and the day before my parents' 50th wedding anniversary. It's the family's only chance to marvel at my massive pregnant belly-- something my parents were starting to doubt would ever happen. And I can influence the kid's taste buds with some Memphis BBQ. That one is a quadruple no brainer.
The third is Big Omaha, where I'm speaking today. Omaha was one of my favorite spots during my User Generated Book Tour in 2008. I met Jeff Slobotski while I was here, and told him he needed to capitalize on the connections and energy between the 150 or so people who came out to my event.
He organized Big Omaha later that year, and it has become huge in a short period of time. There's an amazing roster of speakers this year, and tickets sold out in a flash-- with a 300 person waiting list to get in. I told him yesterday he needs to bite the bullet and make it a bigger event next year. The Midwest is clearly hungry for what he's doing.
They agreed to fly me here and buy some books, so I was thrilled to come back to speak-- even though I only had a few days between Nigeria and Berlin. The baby: Not thrilled. His catch phrase this month is rapidly becoming, "Oh, FFS." (I don't know where he picked up that kind of language.)
Anyway, last night I get and not only have they booked me into a gorgeous room at the historic Magnolia hotel, they left me a goodie bag-- complete with cow-themed baby toys. When I begged off the opening night party to catch up on work, they recommended an amazing restaurant-- Flatiron Cafe-- half a block from the hotel and offered to make a reservation.
It was a perfect evening. I finally got the headspace to draft the rest of my Nigeria posts (two big ones running this weekend) and had a phenomenal meal of crispy jumbo prawns and a Berkshire pork chop with sweet corn brulee. The restaurant is completely surrounded by windows and a surging thunderstorm outside only added to the mood. (In addition to BBQ, thunderstorms was someting I had to give up moving to California eleven years ago. I always miss them.)
Of course, when I went to pay, Slobotski had already picked up the tab. What??? As anyone from the South or Midwest knows, hospitality isn't just about spending money on a guest-- it's thinking of little details like that.
This morning I'm headed off to a breakfast organized by the Kauffman Foundation, my knights in shining armor who funded part of Brilliant Crazy Cocky and also support Big Omaha, then to the conference. My keynote is this afternoon and I'll be talking about the innovation I found around the world during my book. The message is: If Rwanda can innovate, Omaha certainly can.
Then I gotta fly home to catch up on work and leave Sunday for Berlin. After Berlin, I'll see you all in New York for TechCrunch Disrupt!
If you're here and you have a book and want me to sign it, don't be shy. I'd be honored.
UGBT Memphis: Let's Play to Our Strengths, Guys
I have a lot to say about the past few days I've spent touring the various nooks and crannies of Memphis and its entrepreneur scene. And as luck would have it-- I finally have a few hours to say it, er write it. A theme that has consistently cropped up during this tour is what each city means by entrepreneurship, and what they want to get out of building their own culture to give rise to it. Increasingly, it's the cities who never really tried to be Silicon Valley in the late 1990s that seem to really have an exciting and burgeoning scene. Why? Because they were forced to play to their strengths.
I'd put Omaha in this category. Omaha's entrepreneur scene is totally nascent and who knows what will come out of it. But it's endemically Omaha-like. Same with Portland, to a degree. And, I think, that's even more pronounced in Memphis. (More on that in a second.)
The corollary would be Austin or Seattle, cities that have followed a more Valley-like model with varying success and failure. The success is obvious: More venture capital money, more jobs from what big or mid-sized companies have emerged. But is there really a sustainable culture around entrepreneurship? Or is it about being a Valley-satellite? And frankly-- which would a city rather have? Because you can argue the first brings in more jobs, prestige and money.
But I argue, there's something great about a city that at its core has its own unique, scrappy entrepreneurial drive.
UGBT: "I (Steak) Omaha!" Also, "Des Moines HELL YEAH!"
I saw both of those slogans on T-shirts during my recent swing through the Midwest. I asked Jeff Slobotski to mail me the first one, as the store was closed, and plan to order the second one on this rad site.
Why? Well, Omaha does have good steaks. And both Omaha and Des Moines have a genuine, not obnoxious self-promotional culture that I've seen in few places. Cities like New York, San Francisco, and LA don't really have to promote themselves. They're like the cool guy at the party who's like, "Yeah, I know you're into me..." Atlanta, Phoenix and Nashville are almost the cool guy at the party who got to ride with him and wants to MAKE SURE YOU KNOW IT! (That guy is annoying.) Meanwhile cities like Memphis and Detroit have inferiority complexes, so they're frequently self-deprecating even when they have something to brag about.
Omaha and Des Moines aren't pushy about it-- but they love their cities and want you to know why. It must be a Midwestern thing because the same thing struck me about Chicago. I flew there several years back when BusinessWeek was trying to get me to move there and everyone from the cab driver at the airport to the desk clerk at the hotel told me how much they loved Chicago and how much I would to. There's something undeniably endearing about it.
Beyond that, there were some other (hopefully more salient) impressions about the Midwest I wanted to share.
UGBT: Children of the Corn
This is a video Geoff and I shot on the way to Des Moines, our good times in Omaha fresh on our mind. It was a leisurely drive filled with great music, lots of sugar and many photography stops. We didn’t have particularly deep thoughts in this video, but I like the corn-playground cinematography and the $2 Aquaman shirt Geoff bought me in Omaha. I’ve always pulled for Aquaman. What kind of super power is talking to the fish?
Similarly, Omaha may appear to be a city with no natural Web-powerhouse-building abilities, but it does have an astounding creative class and a deep entrepreneurial spirit that goes back to the days when Warren Buffett and other city elders were making their names. That legacy may have been dormant for a while, but the new scrappy creative class is dusting it off.
OMAHA TO DES MOINES from sarah lacy on Vimeo.
More on Omaha in my next post. (aka, after lunch!)
UGBT: Feather City
We're absolutely exhausted and happy in that weird euphoric, tired way. We just got back to the hotel, but I wanted to express what a great night I had in Omaha! It was everything I hoped this tour could be. More details tomorrow.
In case the title of this post confused you, Geoff just said "ugh! feather city!" because he's getting in bed and he's allergic to feathers. But Omaha is sort of feather city too-- in that it's a nice soft, warm place to land!
Seriously-- it reminds me so much of Memphis which is a very very high compliment. AND I sold almost as many books here as I did at the mass party in DC!!
Ok, we've been up since 4 a.m. Bed time.
UGBT: Omaha Welcomes Me with "Lacy Jump"
Jeff Slobotski of Silicon Prairie News welcomes me to town with the first male Lacy jump. BTW: Omahaians (word?) I will have my video camera tonight... (Also: how is your garage that CLEAN?)
Jeff jumps to promote Sarah Lacy's book from Silicon Prairie News on Vimeo.

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An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top 1% of people who do more to change their worlds through greed and ambition than politicians, NGOs and nonprofits ever can. This new breed of self-starter is taking local turmoil and turning it into opportunities, making millions, creating thousands of jobs and changing the face of modern entrepreneurship at the same time. To tell this story, Lacy spent forty weeks traveling through Asia, South America and Africa hunting down the most impressive up-and-comers the developed world has never heard of....yet.
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