I'm a Hole in Amazon's eNewsletter Logic

I've said plenty of times that I think Jeff Bezos is the dot-com generation's Steve Jobs. And Amazon is like my Apple. I accept the fan boy mantle willingly. I love it as an author-- with Prime, the Kindle store and the site itself, Amazon has taken out more points of friction in the book buying process than anyone save Guttenberg and Louis Borders. I love it as a consumer. ECommerce generally desperately needs better check out usability and among big companies only Amazon has kept innovating, in my opinion. As a result we buy almost everything we can there. And people clicking through on my book link (TO YOUR LEFT!) and buying my book and other stuff has even netted my husband and I more money that a lot of jobs I've done. (That's more a sad statement on what reporters get paid than it is a happy statement on book sales.)

BUT, I've confused my adored site. I keep getting notes about selling back textbooks and other college-themed things that make no sense since I'm 34. Then I realized I've ordered (and mostly read) about 30ish political and economic books on other countries from Amazon, and frequently the only ones I can find are actually text books. But isn't that cool that Amazon sells them when clearly -- according to the algorithms-- only international studies majors and I buy them? Most of these I could never find anywhere else. No tuition required. Thanks, Jeff.