The Famous BusinessWeek Cover Lives on...

If you're only going to do one magazine cover then jump to new media, why not make it a memorable one?

I saw this today on Twitter and it made me so happy. This is some guy dressed as Kevin Rose specifically from my BusinessWeek cover back in 2006-- one of the first national stories on a lot of Web 2.0 companies we now obsess about daily.

When the cover came out, we got a lot of semi-legit criticism over the cover language (which - love it or hate it- did its job and moved 50% more copies than any other issue that year) and a lot of dumb criticism for "inflating another bubble" by saying -- gasp!-- YouTube could be worth $500 million. (Never mind, it was purchased for more than three times that a month later.) We were also told loudly by haters that all these companies would be out of business in a year. Guess what? They're not, I got a book deal from that story that changed my life and now my the whole thing lives on in Halloween costume form. So there.

 

(From Sean Percival's Flickr stream)