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November 01, 2009

Can Turntables Wow New-Europe More than the Beatles?

I've only got a little more than a week in between my China and India trips. Amid some TechCrunch posts, a BusinessWeek column and romantic weekend away with Mr. Lacy, I managed to squeeze in a Press:Here shoot. It was a fun one. Our guest was Dan Rosensweig, Guitar Hero CEO, and Heidi Flato, of Verizon, who was showing off the new Droid.

There were a few interesting moments. One of my favorites was when Flato politely answered the question of why people would buy the Droid instead of the iPhone by saying, essentially: Well, AT&T's service is HORRIBLE FOR STARTERS. Indeed, one thing I don't miss while traveling is the constant dropped calls from all my friends with iPhones.

But first, we talked to Rosensweig about whether the Guitar Hero fad was over and about the new product, DJ Hero. I would have assumed the benefit was reaching more hip-hop obsessed youth. But Rosensweig noted it would also appeal to the house-music-obsessed Europeans, who haven't yet grabbed onto the trend-- not even when Rock Band put out its Beatles version. Another surprise: Only 20% of consoles have a music-playing game. I would have assumed it was at least 40%. I mean, that's the only reason we bought our Xbox.

Clip below, and the full show is here.

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