EXPOSED!!! Local News Fights Back
We haven't done an episode of Morning Don't for while. We've actually filmed several but no one (ahem, me) has had the time to produce them. So it's with much excitement I bring you the long-awaited episode 20. I've written a lot of harsh things about traditional media lately. But clearly, one local news channel has found a way to fight Web 2.0 and Google. Watch and learn.Morning Don't Ep. 20 from sarah lacy on Vimeo.
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That's sad and really funny.
Posted by: Tom Cheredar | April 20, 2009 at 10:28 PM
This is my favorite "Morning Don't" episodes so far, local news stations are fighting so hard to keep people watching.
Posted by: Sam Purtill | April 20, 2009 at 10:46 PM
Click on the link to the story and try not to laugh at the picture.
http://abclocal.go.com/kgo/video?id=6752124
The content and time given to this story was a measly :20 VO, but given the sheer number of animal lovers out there, I bet lots of people stuck around to watch.
Ahhhh, local news........the writing is on the wall.
Posted by: BW | April 21, 2009 at 10:25 AM
this was absolutely hysterical and enlightening at the same time, as one local station here does the same thing, and I've never thought to tie it to the rise of web 2.0. for example, recently, the news tried to catch my attention with "how will you die?" I definitely can't find that out on google (although I'm not sure I'd want to)!
Posted by: katherine | April 22, 2009 at 05:51 PM
As we shift distribution models, life will work out. it's true in business and life if we are alert in search of best possible solutions.
Posted by: amergeinsee | April 22, 2009 at 10:41 PM
omg. "how will you die" is a close second for best local news tease! classic.
the best part is if you watch the actual clip (above in BW's comment) HE DOESN'T EVEN ANSWER THE QUESTION! it's an ongoing investigation! still, worth watching for his opening, "well here's a mean thing to do..."
i shouldn't mock though bc all media does it to some degree. we used to joke at past places i've worked about headlines that would say things like "IS SOMEONE STEALING YOUR DATA??" and the deck would say "probably not...but ..."
Posted by: sarah lacy | April 23, 2009 at 02:10 PM
also- i love the guy laughing in the newsroom behind him!
Posted by: sarah lacy | April 23, 2009 at 02:12 PM
If it weren't for this grand piece of TV journalism, I wouldn't even know the term "puppy-shooting" existed. Long live local news!
Posted by: ak | April 24, 2009 at 05:46 AM
Hello. I ran out of toilet paper. Can you plese send me a crate of your unsold Web 2.0 book? I'm sure you have plenty of copies considering it didn't sell. Thanks.
Posted by: APerson | April 28, 2009 at 06:01 PM
"Who would shoot a puppy." - damn, that is hilarious. And really, this is the best Morning Don't episode ever, because it is so informative, and such a laugh.
Posted by: Lawrence Krubner | April 29, 2009 at 11:53 AM
You two are hilarious! I have to admit, those one liners do catch my attention. Now I want to find out what happened to that puppy.
Posted by: Bad Economy | May 07, 2009 at 05:17 AM