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What Other Entrepreneurs Can Learn from Dogster

Pets.com may have been one of the most wasteful and frivolous of dot com companies, but Dogster is one of the most disciplined of the Web 2.0 generation. It's interesting since Pets.com had a clearer business model, and satisfied a more obvious need. Just goes to show execution wins, in a downturn or no. While a lot of Dogster's smart moves were made in the company's early days, there are plenty of tips in my TechTicker interview with Dogster CEO Ted Rheingold for cash-strapped entrepreneurs worried about 2009.

Clip one:

Clip two (featuring moxie!):

Comments

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you do realize pets.com and dogster.com really have nothing in common right?

allen:

yes other than both companies using the web to go after the same $47b pet enthusiast industry, nothing at all. also, that was kinda my point in drawing distinctions in business model, etc.

s

Hmm. I didn't realize that email newsletters were still effective. neat.

The comments to this entry are closed.

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Sarah Lacy is an award-winning reporter who has covered high-growth entrepreneurship for fifteen years. Based in Silicon Valley where she's a senior editor at TechCrunch, Lacy travels the world looking for great entrepreneurs.

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