Valley Girl: Saving the Publishing Industry One Column at a Time
Here's my latest BusinessWeek column. It started out as a blog post but got longer and longer so I transformed it into a column instead. It's about how the publishing industry needs to be as transformed by Web 2.0 (aka community, interaction, marketing) as it was by Web 1.0 (aka transactions) if it wants to stay vibrant. (Fitting since I'm in Amazon country today!)
In case it wasn't clear: I actually had a near-fairy tale experience with Gotham so its not a bitch-fest at all. I just want publishing to stick around as a viable industry! Now, to the next task at hand: My Gnomedex keynote! eeeeek.
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Hope the keynote goes well.
Posted by: Tony C. Yang | August 22, 2008 at 07:50 PM
I enjoyed your presentation at Gnomedex. I watched from my home in Florida as the last of Fay passed over.
Posted by: Matt | August 23, 2008 at 02:38 PM