Television, Twitter

Hold the Phone...AMC Isn't Dumb Afterall

I'm stunned to see a big media company do such an about face. AMC is now allowing fans to Twitter their favorite Mad Men alter ego. We're quite certain this post had a lot to do with it. (Kidding, calm down, everyone.) As my new BFF Daniel Terdiman writes, AMC realized they were throwing away free grassroots marketing that didn't in any way compromise the content, the way, say, illegal YouTube videos would.  I agree with Daniel that this will lead to a whole slew of Twitter spam of every character now having an account, and agree fan-concocted ones are WAY more interesting. As a Twitter community, we need to develop a short hand for knowing the difference.

But in the mean time, congrats AMC! You've now become my textbook example for a company that GOT the social web. ;)

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

"Brilliant, Crazy, Cocky" puts a well-deserved spotlight on the fascinating entrepreneurs working in some of the most overlooked places on Earth. This book reminds us that when entrepreneurial opportunity is enabled and embraced locally, the economic and social benefits have the power to transform us all.
Brilliant. Crazy. Cocky.

New Book

An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top 1% of people who do more to change their worlds through greed and ambition than politicians, NGOs and nonprofits ever can. This new breed of self-starter is taking local turmoil and turning it into opportunities, making millions, creating thousands of jobs and changing the face of modern entrepreneurship at the same time. To tell this story, Lacy spent forty weeks traveling through Asia, South America and Africa hunting down the most impressive up-and-comers the developed world has never heard of....yet.

Excerpt »

Buy it from these sellers

Srah Lacy

Sarah Lacy is an award-winning reporter who has covered high-growth entrepreneurship for more than fifteen years. She is the founder, CEO and Editor-in-Chief of PandoDaily.com, the site-of-record for the startup ecosystem. She lives in San Francisco.

Learn more »

Updates

Get updates delivered directly to your inbox. Just enter your email address and click Subscribe: