Television, Twitter

Hold the Phone...AMC Isn't Dumb Afterall

I'm stunned to see a big media company do such an about face. AMC is now allowing fans to Twitter their favorite Mad Men alter ego. We're quite certain this post had a lot to do with it. (Kidding, calm down, everyone.) As my new BFF Daniel Terdiman writes, AMC realized they were throwing away free grassroots marketing that didn't in any way compromise the content, the way, say, illegal YouTube videos would.  I agree with Daniel that this will lead to a whole slew of Twitter spam of every character now having an account, and agree fan-concocted ones are WAY more interesting. As a Twitter community, we need to develop a short hand for knowing the difference.

But in the mean time, congrats AMC! You've now become my textbook example for a company that GOT the social web. ;)


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Srah Lacy

Sarah Lacy is an award-winning reporter who has covered high-growth entrepreneurship for more than fifteen years. She is the founder, CEO and Editor-in-Chief of, the site-of-record for the startup ecosystem. She lives in San Francisco.

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