My Latest Marketing Scheme
Forgive me if you've emailed and I haven't written back, but I'm taking a little break from it all-- the house, the yahoo, the businessweek, the book tour, the pre-new personal assistant life of chaos-- to relax in New York. It has been a blissful weekend with amazing Yankees-A's tickets (even though the poor A's lost) and an equally amazing day on the Hudson yesterday with Mr. Lacy, Sophie-- of SarahLacy.com illustrations fame, her boyfriend Evan and Ms. Julia Allison. The way to beat the NYC heat.
Of course, it being me, I couldn't really pass up the opportunity for more guerrilla Once You're Lucky, Twice You're Good marketing.
Branded Sarah Lacy TM Cannonballs from Julia Allison on Vimeo.
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New Book
An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top 1% of people who do more to change their worlds through greed and ambition than politicians, NGOs and nonprofits ever can. This new breed of self-starter is taking local turmoil and turning it into opportunities, making millions, creating thousands of jobs and changing the face of modern entrepreneurship at the same time. To tell this story, Lacy spent forty weeks traveling through Asia, South America and Africa hunting down the most impressive up-and-comers the developed world has never heard of....yet.
Buy it from these sellers
Sarah Lacy is an award-winning reporter who has covered high-growth entrepreneurship for fifteen years. Based in Silicon Valley where she's a senior editor at TechCrunch, Lacy travels the world looking for great entrepreneurs.
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The video doesn't load!!
Posted by: Sam Purtill | July 20, 2008 at 12:28 PM
Now that's what I call a marketing 'splash'.
Posted by: Jeff Crites | July 24, 2008 at 11:18 AM
Awesome! Just awesome!
Posted by: Jeff Slobotski | August 01, 2008 at 11:31 AM