Cool

It's actually hard to pronounce Cuil as "cool" once you've seen it written. I was so busy trying not to visualize the spelling I had to do the intro to this video about 45 times, but hey, at least it made Aaron and the guys in the control room laugh! Bill O'Reilly I feel your pain!

Needless to say, I'm not a fan of the name, but I hope the new search engine can live up to some of the hype. As I say in the video below, I've been hearing about this company for a while from people I really respect and trust, so I was a bit bummed that the site was down so much today. Also, in my informal tests there were nowhere near the quality of results that are on Google. Although this seems to change moment to moment. I searched "Sarah Lacy" and it gave me zero results versus nearly 400,000 on Google. For a moment I was elated! No record of the tumultuous ups and downs of my Internet life? I searched again and got 77,000. And none of the first few pages had links to my blog or any of the hundreds of things I've actually written. That's pretty sub-par search for something so hyped.

Still, I trust my sources on this one. I plan to continue to give Cuil a chance. For one thing, I like the UI and I love the privacy policies. If they can come close to Google results, they'll build a solid fan base with those features alone. They may never really threaten Google, but it's great to continue to see innovation in this space. Search is so important to our everyday lives and not even Google does it perfectly.