entrepreneurship, Once You're Lucky, Twice You're Good, the always controversial sarah lacy, Web/Tech, Weblogs

Your Brand Here!

I'm "vacationing" in Portland for a few days because my husband had an art opening and thanks to Twitter, he sold a piece already! But I haven't really been far from work. I spent several hours yesterday morning doing radio and blog interviews about the book, then went to Powells in Portland to see where they had me. BURIED in the business section. Bah! Geoff did some creative re-shelving...

I had a conference call today with my agents to discuss some ideas to boost sales higher. It's frustrating how hard it is to convert someone who is interested in the book to actually going to a store and paying $26 for it, and I'm trying hard to brainstorm about anything else I can do to spur more interest. Book tours aren't popular with publishers, but I think we're going to lobby to hit up a few places. I got done with the call a little weary. Every time I think maybe I've worked hard enough I can coast a bit, I realize I can't.

So, it was interesting to read the write up of my interview on Dan's blog about personal branding. He was kind enough to say it was the best interview he'd done. I hope people get something out of it-- I know I did: a reminder that there are just no short cuts no matter what point you're at in your career. Hard work and relentlessness is the only way I've ever gotten anywhere, so why should forcing my way onto bestseller lists be any different?

Anyway, let me know if your city has a thriving entrepreneur scene and might be a good place for a reading/party.

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"Brilliant, Crazy, Cocky" puts a well-deserved spotlight on the fascinating entrepreneurs working in some of the most overlooked places on Earth. This book reminds us that when entrepreneurial opportunity is enabled and embraced locally, the economic and social benefits have the power to transform us all.
Brilliant. Crazy. Cocky.

New Book

An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top 1% of people who do more to change their worlds through greed and ambition than politicians, NGOs and nonprofits ever can. This new breed of self-starter is taking local turmoil and turning it into opportunities, making millions, creating thousands of jobs and changing the face of modern entrepreneurship at the same time. To tell this story, Lacy spent forty weeks traveling through Asia, South America and Africa hunting down the most impressive up-and-comers the developed world has never heard of....yet.

Excerpt »

Buy it from these sellers

Srah Lacy

Sarah Lacy is an award-winning reporter who has covered high-growth entrepreneurship for more than fifteen years. She is the founder, CEO and Editor-in-Chief of PandoDaily.com, the site-of-record for the startup ecosystem. She lives in San Francisco.

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