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May 16, 2008

ZAPPOS! CEO SPEAKS!

After the crazy-enthusiastic response I got to this post, I've decided to always write ZAPPOS! instead of Zappos. I also decided to do a few interviews with CEO Tony Hsieh for TechTicker. Here's the first piece. I'm still not sure the economics of ZAPPOS! will work long term, but I give Tony a lot of credit for following his own vision and not giving into the capital-efficiency craze. (And my husband is buying some shoes right now...) At least he's building something interesting which is more than I can say for a lot of me-too Web companies. More segments on TechTicker today.

Enjoy!

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Top notch stuff ... keep these video interviews coming. I'm writing a blog profile on Zappos right now, mainly because they're so customer-centric, and the CEO is actually accessible via Twitter. It's worth the time to go through their website and check out the quirky blog posts and in-house videos. And they have a page that shows every employee that's on Twitter, which is something like 325. It even ranks them. The CEO has become an evangelist for Twitter, as he's figured out it's helping him connect with consumers in a surprisingly transparent, fun and intimate way.

I hope their biz model works, because they're going the extra six miles to please the customer. Imagine if a phone company decided to have that attitude???

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