Digg, entrepreneurship, Guest post, Media, Music, Twitter, Web/Tech

My Husband Gets Transported Back to Junior High (In a Good Way!)

(This is the second in a series of guest posts that I hope will become more frequent on sarahlacy.com-- despite the name of the site! Especially the next few days because I'm in New York absurdly pimping my book and shooting for Yahoo. This one is by my lovely husband Geoffrey Ellis, who couldn't stop gushing about this site, so I asked him to write about it.)

I was a total mixtape nerd back in the day.

Before the whole CD revolution, I was all about vinyl. I'd make at least one mixtape a week. It was a huge challenge to fit the exact amount of songs onto one side of a cassette. Not only was fitting the songs a challenge, but ordering them so they made sense was part of the fun.

Here is the ultra-geek part of it all: It was exhilarating. I lived for it - thinking about it all week, making little notes to myself. So the second I discovered muxtape.com and read the words-- "Muxtape is a service for creating mixtapes"-- I felt transported back to my days of skateboarding, working part-time in record stores and living the life of relatively low responsibility.

I signed up immediately and began thinking about what I would put on my comp. The interface is incredibly simple, almost Twitter-like. Unlike a MySpace profile where you have one song that 'defines' you (and annoyingly blares when you open the page), you can upload up to 12 mp3s (under 10mb each) to your page. That page shows the name of the band, the song and a timer, all underneath a customizable header and caption. It's better to me than internet radio and podcasts because you can see the next song (in huge, 100 point type) and click right to it. Searching through random pages is part of the fun. The site is not searchable and the only way to keep tabs on someone is to 'favorite' their page.

On the downside, I have found it somewhat buggy. Sometimes, it makes you reload a page when it can't find a song, and on three occasions I tried to upload a song and organize my playlist but the song wouldn't play on my page. So I had to delete and try again. You also can't scrub through songs, which may actually be a good thing. I realized that my TiVo, iPod, Web 2.0 lifestyle had made me so impatient, that the snags actually reminded me that everything isn't about instant gratification. You mean I actually have to wait until the song gets to the good part? Overall, the downsides are negligible and -- for the moment -- I am obsessed with the site.

Obviously the UI is different than that of a cassette and you don't have to deal with hiss and pop, what will fit timewise, and there's no flipping the tape when the songs are over. But none of that stopped me from being consumed with thoughts of what songs to upload. I found myself making notes, rating songs in my iTunes, making playlists and trying the songs in different orders. It was the first time I had been challenged to put together a cohesive mix of music since the days when I DJed indie rock tunes (over 12 years ago). And, have to admit, I am rusty. But it was fun. I was so carried away I even Twittered to Kevin Rose that my Muxtape beat up his and took its lunch money. (And I stand by the taunt.) More importantly, I'm already thinking of my next tape.

Let me know what you think of my mux and if you feel the same rush creating a tape as I do. Calling all nerds...

Comments

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This is like reading what's in my head but that I haven't written down yet. I've been addicted to muxtape for a month or so now, and everything you just wrote about the junior high mixtape is spot on. Carried through HS for me too...the onto the CD...then playlists...etc. But the way this site is laid out is awesome for all those reasons - no skipping, very simple, does one thing and does it well, random discovery, etc.

Anyway I could go on for days but you said it pretty concisely. Nice post, and love seeing muxtape take off.

Oh - and nice mix! I'm currently on the MGMT track. Can't get enough of MGMT lately.

My muxtape (I also found out about it through Kevin) is at http://natts.muxtape.com - mainly British stuff, from the last few years, with a beginning, middle and end :-)

Have to say though, these 'muxtapes' are just as illegal as good old mixtapes (in the UK at least, where you don't actually have the legal right to make copies of music you buy, even for your own personal use), so, sadly, I'm not sure this site will stay online for long...

Hey @mike, glad you feel the same way I do. And nice mix. and @dave (nice mix too), I hope there is some kind of loophole, since the songs aren't easily downloadable from the site. and why would it be much different than people putting up songs on myspace profiles? or sites like last.fm? here is an interesting post about the possible legal issues (or hopefully lack thereof): http://www.webware.com/8301-1_109-9908164-2.html

Hopefully it won't garner any negative attention from the riaa. and at least it attempts to link to a site (although somewhat unsuccessfully) where you can buy the mp3.

fingers crossed.

-geoff

I think the RIAA/BPI (UK equivalent) argument against the site would be that (I'm guessing) it doesn't have a blanket licensing agreement with them to stream audio, whereas MySpace and last.fm do.

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Sarah Lacy is an award-winning reporter who has covered high-growth entrepreneurship for more than fifteen years. She is the founder, CEO and Editor-in-Chief of PandoDaily.com, the site-of-record for the startup ecosystem. She lives in San Francisco.

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