ecommerce, Web/Tech, Weblogs

DVF: Single Handedly Propping Up the Web 2.0 Ecosystem?

If you watch Tech Ticker, you see me in a lot of pretty dresses. The bulk of them are made by my favorite designer Diane Von Furstenberg. So you can appreciate how flattered I am that she appears to be cyber stalking me!

First was an add from the DVF Twitter account after I tweeted that I was wearing one of her creations, while trashing her husband Barry Diller's company, Interactive Corp. on camera. Then, last week, I noticed that Diane Von Furstenberg ads were running just under our video stream on TechTicker. This lead to a wild hope that I would start getting free dresses. (BTW: Diane, if you are reading this and do want to send me dresses you can send them c/o Yahoo! 901 First Street Building B, Sunnyvale, CA. I'm usually a four, after three meals of New York pizza, a six may be safer.)

Now, today, I go to TechCrunch and see DVF ads everywhere. On every possible space for ads. What??? Do other women even read TechCrunch? Silicon Alley Insider: same thing. Suddenly Diane Von Furstenberg has not only taken over my closet but my browser!! She is everywhere today taunting me with her new styles, as we're closing on a house and I'm supposed to be in deep frugality mode.

Curious to know if Federated Media (which supplies ads for TechCrunch and SAI):
A. ...just signed a huge deal with DVF.
B. ...has incredibly sophisticated targeting software.
C. ...has a hard-coded tag just for me.
D. ...I didn't actually wake up this morning and am having some sort of bizarre dream.

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Srah Lacy

Sarah Lacy is an award-winning reporter who has covered high-growth entrepreneurship for more than fifteen years. She is the founder, CEO and Editor-in-Chief of PandoDaily.com, the site-of-record for the startup ecosystem. She lives in San Francisco.

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