Discuss the Book: Who Is Your Favorite Mogul?

So given the Twitters from a dozen or so people who tore through the book this weekend, it's time to start a series of discussion threads. (Yay!) They'll all be tagged under "Discuss the Book" so feel free to weigh in later, if you haven't started reading or -- gasp-- haven't gotten a copy yet. ;) I promise I will read every last one, and probably comment back to all of them too.

I always like to discuss books I've read-- I was a literature major after all-- so this is just for fun or in case anyone has questions for me. A book has certain disadvantages over a blog when it comes to interaction, so this is also a somewhat clumsy attempt to skirt that. If even one person responds, I'll keep posting questions for discussion once a week. If no one does, I'll cry. JK, but I will likely focus my energies on other posts.

I'm starting with the first question I always ask readers: Who is your favorite "character"? I have to put it in quotes, because these are actually all real people and the book is not fictionalized in any way. But because it's written in a narrative style, people who don't know them tend to talk about them as "characters." You can take this question in any way: who is the most inspiring, who is the most entertaining to read about, who do you love to hate.

So far, I should say most people I've asked feel they "know" Max Levchin the best, but the favorite -- particularly for people outside the Valley-- tends to be Jay "F--- the Sweater Vests" Adelson. What do you think?

The best answer will win a prize. By best I mean either articulate, surprising or, ahem, the only one. Prize TBD.  Maybe a Tech Ticker T-shirt, maybe a signed galley, maybe one of those annoying Yahoo! buttons that yodels when you press it, maybe my sxsw speaker's badge- ha ha.

Ok, ready, set, comment!